New "LES EAUX DE CHANEL" bottles topped by a sustainable Sulapac cap
Finland-based sustainable packaging developer Sulapac Oy has revealed that the French luxury brand Chanel SA has unveiled new "LES EAUX DE CHANEL" fragrance bottles with caps made with biobased Sulapac material. As of 2021, all of the 125 ml bottles in the LES EAUX DE CHANEL collection are topped with a biobased cap, which Chanel has developed in partnership with Sulapac.
Chanel, a leading brand representing the most demanding luxury segment, was among the early investors in Sulapac and the first within cosmetics when it joined in 2018.
CHANEL is definitely one of the forerunners in the luxury industry as they want to invest in the latest sustainable material and technology innovations. We have set a very high-quality standard for our sustainable material, with an ambition to replace conventional plastics, remarked Dr Suvi Haimi, CEO, and Co-founder of Sulapac, on the announcement in 2018.
Also in 2018, LES EAUX DE CHANEL introduced a new olfactory world to the fragrances of the House – a singular collection, inspired by Mademoiselle Coco Chanel’s favorite places, fueled by the imaginary and composed around freshness and with sustainability in mind.
The glass perfume bottles are thinner and lighter compared to other Chanel Eaux de Toilette of the same size, which means a smaller volume of raw materials and optimized transport, the corrugated cardboard packaging that is normally hidden was transformed into clean, simple outer packaging whose lack of lamination or glossy coating makes it easier to recycle.
As of 2021, all of the 125 ml bottles in the LES EAUX DE CHANEL collection are topped with a biobased cap, which Chanel has developed in partnership with Sulapac.
Two-year development project
For two years, Chanel teams worked hand-in-hand with Sulapac to create an unprecedented cap composed of three layers, made out of 91 percent biobased materials obtained from renewable resources and Forest Stewardship Council (FSC) certified woodchips from wood derived from FSC-certified responsibly managed forests and other controlled sources.
In keeping with the rigorous standards of the House of Chanel, every detail was carefully thought out, including the sensory nature of the material, its resistance to fluctuations in temperature, the unique sound the bottle makes when the cap is put on, the grip, and the depth of the satiny matte finish on the iconic double C engraving.
The bottle cap project is part of a long-term, collaborative approach that puts sustainability at the center of Chanel’s research and development.
This first product launch of our collaboration with Chanel, the biobased LES EAUX DE CHANEL cap made with Sulapac material, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards, said Dr Suvi Haimi.