Cohesive forces as UPM Raflatac and UPM Biofuels launch fossil-free labeling
UPM Raflatac and UPM Biofuels, divisions within Finland-headed forest industry major UPM, have joined forces to innovate for a future beyond fossils. A tangible result of this collaboration is that UPM Raflatac launches two wood-based renewable labeling materials into the market – UPM Raflatac Forest Film and UPM Raflatac Fossil-Free Adhesive.
According to UPM, these innovative labeling materials will answer brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones like UPM BioVerno naphtha.
The recently released Forest Film is the first wood-based polypropylene film label material on the market. Fossil-Free Adhesive RP48 is a renewable multipurpose solution. Together with other responsibly sourced label materials like the forest positive UPM Raflatac RAFNXT+, this adhesive forms a comprehensive solution making each layer of labeling even more sustainable.
Both Forest Film and Fossil-Free Adhesive are drop-in solutions so they do not require any changes in production processes and can smoothly replace traditional fossil-based options. These products combine the circular economy with renewable bioeconomy – one tonne of fossil raw material can now be replaced with one tonne of renewable raw material.
With these product innovations, we are taking a big step forward on our journey towards labeling a smarter future beyond fossils. By choosing our renewable labeling materials brands can move even further in their quest to use more renewable packaging. Furthermore, these materials are identical in quality and performance to conventional fossil-based materials and an easy way to add the final touch to a sustainable package, explained Oona Koski, Sustainability Manager at UPM Raflatac.
UPM is building a more sustainable future by replacing fossil-based, non-renewable materials with renewable alternatives from wood-based residues. The company uses raw materials efficiently to create new products and services based on wood fibre, biomolecules, residues, and side streams.
The main raw material of these products is UPM BioVerno naphtha made from tall oil, a residue of pulp production. They are a great example of new product innovations orginating from sustainably managed forests and concrete steps towards a future beyond fossils, said Panu Routasalo, Vice President, UPM Biofuels.