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Budweiser Brewing Group UK&I launches Green Energy Tariff to pubs

In the UK, Budweiser Brewing Group UK&I, part of AB InBev, has recently announced a partnership with a leading renewable energy supplier, Opus Energy, to launch an exclusive green energy tariff for pubs and bars. The deal follows the announcement that the company will brew Budweiser with 100 percent renewable electricity for its UK operations by the end of 2020.

Budweiser Brewing Group UK&I is the trading name of AB InBev UK Ltd, a subsidiary of Anheuser-Busch InBev, a publicly-traded company based in Leuven, Belgium (photo courtesy Budweiser Brewing Group UK&I).

According to a statement, the launch follows customer research which revealed that energy bills score high on the list of priorities for pubs and bars looking to reduce costs. As such, Budweiser Brewing Group is evolving its offering – directly addressing the needs and demands of pub and bar operators up and down the country, while helping to reduce their environmental impact.

The exclusive renewable electricity tariff is offered by Opus Energy, part of Drax Group, and is guaranteed to be cheaper than any other deal found through price comparison or third-party alternatives, with a saving of up to 30 percent from existing standard renewal prices from other suppliers.

Pubs and bars which take advantage of the exclusive deal will join over 355 000 business premises in the UK currently powered by renewable electricity from Opus Energy. The programme is currently in the pilot phase with 100 pubs and will roll out in Spring 2020, helping more businesses to reduce their carbon emissions and contribute to tackling the climate crisis.

We’re thrilled to team up with Budweiser Brewing Group to supply renewable electricity to more pubs and bars across the UK. Enabling a zero-carbon, lower-cost energy future for businesses is our purpose, and this partnership will help more pubs to reduce their carbon footprint and contribute towards the UK’s net zero carbon targets, said Marc Montgomery, Director of SME Direct, Opus Energy.

Part of wider sustainability initiative

This deal is the latest in a series of sustainability initiatives by Budweiser Brewing Group. Last year, it signed the UK’s biggest unsubsidised solar power deal with Lightsource BP to brew Budweiser with 100 percent renewable electricity for its UK operations by the end of 2020.

With the completion of the new UK solar farm expected by mid-2020, all UK-brewed Budweiser will begin to feature a new symbol to encourage consumers to choose a beer brewed with 100 percent renewable electricity. Similarly, Budweiser Brewing Group will offer window decals for pubs that sign up to the Opus Energy deal.

The investment in UK solar reinforces the brewer’s commitment to its 2025 Sustainability Goals, which includes the target of a 25 percent reduction to carbon emissions across its value chain against a 2017 baseline – the equivalent of taking more than 1.5 million cars off the road each year.

For us, sustainability isn’t just about looking at our own operations – it’s also about looking outward and supporting our customers. We know that our customers are eager to save on energy costs and that consumers are more environmentally conscious than ever, so this really is a sweet spot where we can make a difference. More widely for our UK business, we are proud that we have been able to invest £6.3 million (≈ EUR 7.5 million) in green technology in our breweries, allowing us to remove 850 tonnes of plastic from the market each year and eliminate plastic rings across our entire portfolio of canned beers by the end of 2020. As we move towards brewing our biggest beer brands with 100 percent locally-sourced barley and 100 percent renewable electricity from solar power, consumers will soon be able to choose a more sustainable beer when they shop or visit their local pub, commented Paula Lindenberg, President at Budweiser Brewing Group UK&I.

Drax Group is the first business in the world to announce an ambition to become carbon negative by 2030 – making a major contribution towards global efforts to tackle the climate crisis. Using bioenergy with carbon capture and storage (BECCS), Drax will remove more carbon dioxide from the atmosphere than it produces, creating a negative carbon footprint for the company.

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