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Essity invests in world’s first tissue machine to operate on geothermal steam

Sweden-headed global hygiene and health company Essity AB has announced that it is investing in enhanced efficiency in the company´s site in Kawerau, New Zealand, including the world’s first tissue machine run on a fully geothermal steam drying process.
"We´re setting new industry standards when it comes to sustainable tissue production. Investing in the world’s first tissue machine running on a fully geothermal steam process is groundbreaking," says Magnus Groth, President, and CEO, Essity.

Essity AB is investing approximately NZ$15.8 million (≈ EUR 9.4 million) in enhanced efficiency in the company´s site in Kawerau, New Zealand, including the world’s first tissue machine running on a fully geothermal steam drying process (photo courtesy Essity).

Essity aims to lead the industry for environmental and social sustainability performance across its operations in Australasia. Improvements include sustainable packaging supporting the Australian National Packaging Targets, certified sustainable fiber sources, ethical supply chains, and reducing manufacturing waste and water use.

The Kawerau site on the North Island has served New Zealand’s businesses through its TORK products and New Zealand households with well-known brands such as Purex, Sorbent, and Handee for over 65 years. Essity has 326 employees in New Zealand, including over 200 in Kawerau.

By running a fully geothermal steam drying process, together with a reduction in pulp consumption, reduced waste, and elimination of the burning of natural gas on the machine, the Kawerau process improvements will contribute to a reduction of carbon emissions by 23 percent from the Kawerau site.

We´re setting new industry standards when it comes to sustainable tissue production. Investing in the world’s first tissue machine running on a fully geothermal steam process is groundbreaking. By reducing our carbon emissions, we can offer our customers and consumers more climate-friendly products, said Magnus Groth, President, and CEO, Essity.

The investment of approximately NZ$15.8 million (≈ EUR 9.4 million) is partly funded through the Government Investment in Decarbonizing Industry (GIDI) Fund, administered by Energy Efficiency and Conservation Authority (EECA) in New Zealand.

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