Brazil-headed Braskem SA, the world's largest biopolymer producer, has announced that it is supplying its "I'm green" polyethylene to Nutrella, a brand of special loaves from the Bimbo Group - a global bread and bakery major world. The 100 percent recyclable biopolymer will be used in the packaging of the new line of Nutrella Viva loaves with germinated grains that follow the Clean Label movement.
The Clean Label movement is driven by Brazilian consumers seeking foodstuffs made with natural, simple ingredients that are easy to recognize, understand and pronounce. The loaves of the Nutrella Viva line are produced with cereals and derivatives (including germinated grain flours), brown sugar, sunflower oil, apple vinegar, and salt. In addition to the traditional flavour, there are two other variations, the multigrain – which includes rye, oats, barley and sunflower seed -, and the fruit one – with apricots and raisins.
We are aware of what consumers are searching for and we know that they value a more balanced diet. The loaves with sprouted cereal grains have a much higher nutritional potential and are more easily digested by our body, in addition to having more vitamins, minerals and amino acids, explained Bruna Tedesco, Marketing Director of the Bimbo Group.
Braskem’s Green Plastic is used to package the Clean Label line of Nutrella Viva loaves and its adoption can be identified by consumers through the “I’m green” label, visible on the product. As it is made from a sugarcane-derived resin, atmospheric carbon dioxide (CO2) is “captured” in the product.
This enables a reduction of the greenhouse gas (GHG) emissions while maintaining all the technical and mechanical properties of the conventional fossil-based plastic, which allows their use and recycling without the need for structural or operational changes.
The proposal of the Nutrella Viva line is aligned with the purpose of Green Polyethylene, which meets an increasing consumer demand for innovative and sustainable solutions. For this reason, the adoption of the biopolymer has grown worldwide, being present in more than 150 brands in Europe, the United States, Asia, Africa and South America, said Gustavo Sergi, Director of Renewable Chemicals at Braskem.
The Nutrella Viva line is already available in the stores of São Paulo and Rio de Janeiro.
Facts
About the Bimbo Group
The Bimbo Group is the leading company in the global baking industry. It has more than 138 000 employees, 196 production plants, and more than 1 800 sales centers strategically located in 32 countries on four continents. It produces more than 13 000 products under more than 100 brands recognized in categories such as loaves, tubes, and cakes. Since 2001, it has taken on two traditional brands: Pullman and Plus Vita. The Brazilian company has more than 4 000 employees in six plants in the Southeast, Midwest, South and Northeast regions in Brazil. It is also the owner of the brands Nutrella, Ana Maria, RAP 10 and Crocantíssimo.
