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Coty to partner with LanzaTech to pioneer CarbonSmart fragrance production

US-headed Coty Inc., one of the world’s largest beauty companies and the global leader in fragrances, has announced that it has signed a Letter of Intent (LoI) to partner with compatriot carbon recycler LanzaTech Inc. to introduce sustainable ethanol made from captured-carbon emissions into its fragrance products.

Coty Inc., one of the world’s largest beauty companies and the global leader in fragrances, has signed a Letter of Intent (LoI) to partner with carbon recycler LanzaTech Inc. to introduce sustainable ethanol made from captured-carbon emissions into its fragrance products.

Coty is one of the world’s largest beauty companies with an iconic portfolio of consumer and luxury brands across fragrance, color cosmetics, and skin and body care. It is the global leader in fragrances and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world.

LanzaTech, a leader in the production of next-generation green and sustainable ingredients, captures industrial emissions, such as carbon monoxide (CO) and carbon dioxide (CO2) produced in steel manufacturing, and processes the waste gases into a new, more sustainable source of ethanol.

Sustainability is the ultimate driver of innovation and Coty is focused on creating outstanding products that are truly clean and green. Ethanol is the number one ingredient purchased for the fragrance category and over time this partnership with LanzaTech will significantly reduce the environmental impact of our products. It’s not only the right thing to do, but it makes commercial sense too – with today’s consumers rightly demanding that their favourite brands share their commitment to sustainability, said Sue Y. Nabi, CEO of Coty.

Ethanol a core ingredient

Ethanol is a core ingredient in fragrance products, enabling the efficient dispersion of the scent. Coty fragrances contain ethanol sourced from a range of natural raw materials, including sugarcane and sugarbeet, which use agricultural land, water, and fertilizers.

Ethanol from carbon-capture utilizes near-zero water consumption and reduces the requirement for agricultural land.

Working with the independent sustainability consultancy Quantis, Coty has conducted a screening life cycle assessment (LCA) which shows a significantly reduced overall environmental impact.

The proposed partnership with LanzaTech is an important step for Coty as it continues its journey to becoming a more circular business and creating a more sustainable and inclusive world. Coty’s ambitious ‘Beauty That Lasts’ strategy – which is guided by the United Nations Sustainable Development Goals (SDGs) – sets out a range of time-bound targets, including a 30 percent reduction in absolute CO2e emissions by 2030.

Addressing our climate challenge requires collaboration across multiple sectors. We are proud to be developing this partnership with Coty to show that carbon recycling can enable sustainable production of fragrances. Single-use carbon must be a thing of the past and this project exemplifies our vision of a CarbonSmart future where consumers are able to choose products made from recycled carbon, said Dr Jennifer Holmgren, CEO of LanzaTech.

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