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IVECO “goes electric” with Metallica

IVECO “goes electric” with Metallica
The IVECO S-Way Metallica Special Edition (photo courtesy IVECO).

Italy-headed engine, truck, and bus major IVECO Group, a CNH Industrial company, has announced a historic partnership with American metal band Metallica during the launch event of its full new range of renewable transport options in Barcelona, Spain. IVECO Group vehicles will support Metallica during the European leg of its M72 World Tour, filling stadiums across the continent from May to July 2024.

IVECO electric, natural gas trucks- and minibusses will join the Metallica caravan, transporting the band and their equipment to M72 World Tour concert locations in Munich, Germany; Helsinki, Finland; Copenhagen, Denmark; Warsaw, Poland; and Madrid, Spain.

The announcement closed with the official launch video of IVECO’s new full range, enlivened by the ‘electrifying’ soundtrack of Metallica’s hit song “It’s Electric”.

The launch of IVECO’s 2024 full range is a unique milestone in our history that opens an exciting chapter powered by our new energy. There could be no better time to announce a truly electrifying partnership. We are very happy to go ‘down the highway’ with this amazing band and crew onboard our alternative propulsion vehicles, driven by our shared vocation for supporting sustainable communities and pushing the boundaries for a better world, said Luca Sra, President of Truck Business Unit, IVECO Group.

Specially designed livery

IVECO will provide electric and natural gas S-eWay and S-Way Metallica Special Edition heavy-duty trucks, personalized with a specially designed livery in the colours of the band’s 72 Seasons album.

The matte black bodywork is flooded by a bright yellow finish on the side of the cab, while the front grille bears the iconic airbrushed Metallica logo.

eDaily and Daily Natural Gas minibusses, also in a Special Edition Metallica livery, will provide a shuttle service for the band’s crew during the concerts.

These “green” vehicles will contribute to Metallica’s goal of reducing its carbon footprint one concert at a time for a sustainable show experience.

In addition, initiatives are being planned to engage truck drivers. One example is an invitation to drivers, regardless of the brand of their vehicle, to submit videos of themselves performing to Metallica music for a chance to win concert tickets.

Aligned social- and environmental goals

IVECO and Metallica share a strong focus on environmental protection and social responsibility. IVECO is known for its commitment to “green” transport through long-standing investments in alternative propulsion solutions.

As part of IVECO Group, IVECO has committed to reaching net zero carbon by 2040 and will continue to support communities impacted by natural disasters and war, run training programs for vulnerable youth, and donate to feed people in need.

These programs align remarkably with the initiatives of Metallica’s foundation, “All Within My Hands”, which supports local food banks while the band is on tour, runs the Metallica Scholars workforce education initiative in support of community colleges, and contributes where possible to disaster relief efforts.

Two partners perfectly in tune for a better future.

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