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REG enters strategic partnership with CFN and Pacific Pride

REG enters strategic partnership with CFN and Pacific Pride
Part of the Seattle, Washington (WA) based FLEETCOR portfolio of brands, CFN, and Pacific Pride Commercial Fueling (Parcific Pride) are the largest private-branded cardlock networks in North America. Operating a network of membership-only franchised cardlocked fueling stations across North America often combined with mainstream stations, CFN/Pacific Pride franchisees are able to enable access to over 57 000 retail and stand-alone locations (photo courtesy Snider Energy).

US-headed Renewable Energy Group, Inc. (REG), a global producer and supplier of bio-based diesel, has entered into strategic collaboration agreements with CFN and Pacific Pride, North America’s largest cardlock fueling networks, to provide cleaner fuels through their branded locations.

According to a statement, partnering REG’s portfolio of bio-based diesel with CFN and Pacific Pride’s vast network of cardlocks will allow the companies to play a critical role in furthering the utilization of cleaner fuels by small businesses and fleets across North America.

We continue to provide our Marketers with the tools and products they need to adapt to a changing marketplace, stated CFN and Pacific Pride President, Eric Lind.

REG’s bio-based diesel is easy to adopt and immediately begins reducing fossil carbon emissions.

Under the new arrangement, REG’s “UltraClean BlenD”, a proprietary blend of biodiesel and renewable diesel, and other fuels from REG’s “EnDura Fuels” product line, will be available to CFN and Pacific Pride customers at select locations in the United States and Canada.

Our alliance with Renewable Energy Group will position our networks for the future by ensuring we have the products available to meet the needs of the growing biofuels market, Eric Lind said.

Opens larger geographic footprint

For REG, this opens up new customer opportunities through a larger geographic footprint and allows the business to provide bio-based diesel directly to end-users.

CFN and Pacific Pride are committed to providing customers with the quality and service they expect, with an expanded offering of cleaner fuel options.

This collaboration exemplifies what we want to do at REG: work with industry-leading companies and help guide customers during the energy transition by enabling them with access to clean fuel alternatives, said Bob Kenyon, SVP, Sales, and Marketing at REG.

The organizations hope to begin expanding the availability of bio-based diesel later this year, initially focused on select cardlocks on the West Coast.

Renewable Energy Group’s technical services team will support the implementation, ensuring customers are receiving the best products for their region and season.

Our cleaner fuels and customer service are helping to reduce greenhouse gas emissions today and offer a plug-and-play solution for most fleets across North America, ended Bob Kenyon.

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