Developed in partnership with US-based premium footwear manufacturer Allbirds, the brand is the first to use renewable bio-based EVA resin (ethylene vinyl acetate copolymer), a sustainable innovation from Brazilian petrochemical major Braskem's "I'm Green" brand that will be adopted in the new Sugar footwear line. Already on sale in the United States, New Zealand, Australia, and Canada, the new line combines comfort, design and sustainability.
With this development, Braskem is demonstrating its leadership in sustainable manufacturing to the entire chemicals industry. Allbirds is thrilled to partner with Braskem to bring this incredibly sustainable alternative, and to share it with the rest of the world said Joey Zwillinger, co-founder and co-CEO of Allbirds.
According to Braskem, the company made adaptations in its plant located in Triunfo, Brazil, to produce the renewable resin. With characteristics such as flexibility, lightness and resistance, the resin helps to reduce greenhouse gases (GHG) in the air by capturing and storing carbon dioxide (CO2) during its production process.
The partnership with Allbirds is ideal for launching this new renewable resin, since, like us, it is a company that pursues innovation and sustainability in its products. We’re always seeking to strengthen our position as the leader in the chemistry of the future. As part of this strategy, this year we launched our operation in Boston, Massachusetts with a focus on biotechnology and advanced materials, said Gustavo Sergi, Director of Renewable Chemicals at Braskem.
