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Migros launches recycled carbon derived consumer cleaning products

Switzerland’s largest retail company, Migros, and its subsidiary, Mibelle Group, have launched a new range of liquid cleaning products made using LanzaTech's "carbon recycled" ethanol – ethanol derived from steel mill emissions. The "Migros Plus Oeko Power" and "Potz" product ranges in Mibelle Group’s portfolio are now on sale in Migros supermarkets in Switzerland.

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Switzerland’s largest retail company, Migros, and its subsidiary, Mibelle Group, have launched a new range of liquid detergents and cleaning products, containing LanzaTech ethanol made from recycled carbon emissions. The “Migros Plus Oeko Power” and “Potz” product ranges in Mibelle Group’s portfolio are now on sale in Migros supermarkets in Switzerland (photo courtesy LanzaTech).

The Beijing Shougang LanzaTech New Energy Science & Technology Co., Ltd. a joint venture between US-headed carbon recycler, LanzaTech, Inc., leading Chinese iron and steel producer Shougang Group, Shougang FUND, DEHUI Group and its New Zealand partner, TangMing, has been producing ethanol from recycled steel mill emissions in China since 2018.

Over 80 tonnes of this ethanol, has been shipped to Europe and used in the “Migros Plus Oeko Power” and “Potz” product ranges in Mibelle Group’s portfolio. These products are now on sale in Migros supermarkets in Switzerland.

Interest in LanzaTech’s carbon recycling technology sprang from Mibelle Group’s desire to keep fresh fossil resources in the ground, protect biodiversity, and avoid land-use change.

Independent life cycle analysis was undertaken by the Swiss sustainability group, Carbotech AG, and the approach has received support from experts at WWF in Switzerland.

The use of fossil fuels must be avoided. Where this is not possible, it makes sense to include greenhouse gases in products so that the gases do not contribute to global warming and climate change, said Christoph Meili, a specialist in life cycle assessments at WWF Switzerland.

More recycled carbon products and packaging

While the announcement sees the launch of products containing ethanol made from recycled carbon monoxide (CO), the Mibelle Group has a goal to include recycled carbon into more products in its portfolio.

We are also looking at bringing packaging to the market that can be produced using the same technology. I am very proud of the Mibelle Group’s efforts to produce more sustainably, said Luigi Pedrocchi, CEO of Mibelle Group.

LanzaTech is currently working with conversion partners across the supply chain to use chemical-grade ethanol for the production of polyethylene terephthalate (PET) for packaging applications.

Label highlighting that the alcohol base was derived from recycled CO2 (photo courtesy LanzaTech).

In addition, LanzaTech is developing direct routes for the production of commodity chemicals from gas emissions to ensure further carbon reductions relative to fossil pathways.

The team at Mibelle Group has a strong sustainability vision for their products and we are pleased to support them on this journey. Today marks an important milestone in our goal to create a new carbon economy, locking waste carbon into new material cycles and making single-use carbon a thing of the past. Thanks to our partnership with Mibelle Group, we can now choose to clean our homes with products that help clean our skies! This is the circular economy in action, an enabler to a future where there is no such thing as carbon waste, said Jennifer Holmgren, CEO, LanzaTech.


About Migros and Mibelle Group

With 2018 sales of CHF 28.5 billion (≈ EUR26.58 billion), the Migros Group is Switzerland’s largest retailer. With over 106 000 employees, it is also Switzerland’s largest private employer. Migros is owned by its more than 2 million cooperative members, organised into ten regional cooperatives. These cooperatives operate the core business of Migros, retailing. Migros also owns 32 industrial companies, various commercial, travel, and logistics enterprises, as well as Migros Bank.

The Mibelle Group is the joint brand name for the Migros companies Mibelle AG and Mifa AG in Switzerland, Mibelle Ltd in the UK, and Ondal France S.A.R.L. in France. As a full-service provider for the production of own brands, the Mibelle Group works in the three business areas of Personal Care, Home Care, and Nutrition. Mibelle Group is number three on the European market of own-brand manufacturers.

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