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N°1 de CHANEL beauty range in novel Finnish packaging

The French luxury brand Chanel SA has launched an innovative and eco-responsible approach to beauty combining skincare, makeup, and a fragrance mist: N°1 de CHANEL. Its formulas honor ingredients of natural origin that are renewable and have reduced environmental impact. The eco-design packaging includes sustainable material from Finland, and faithful to the iconic brand's exacting standards, every detail was considered

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The N°1 de CHANEL range formulas honor ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97 percent of ingredients of natural origin according to ISO 16128 standard without compromising effectiveness, safety, or sensory quality.

Collaboration with Sulapac

The eco-design packaging includes sustainable material from Finnish sustainable packaging developer Sulapac Oy, and faithful to the House of CHANEL’s exacting standards, every detail was considered.

The new-generation lid of the N° 1 de CHANEL Cream is made of 90 percent biobased materials from renewable resources developed in collaboration with Sulapac – Forest Stewardship Council (FSC) certified woodchips that are by-products of industrial side-streams combined with camellia seed shells (photo courtesy Sulapac).

The full range of packaging for the N° 1 de CHANEL is eco-designed and includes lids that contain bio-based materials. They are the result of a collaboration that began in 2018 between the CHANEL Fragrance and Beauty Packaging Innovation Department and Sulapac.

It was a genuine technological challenge that has now resulted in several patent-pending applications. Faithful to the House of CHANEL’s exacting standards, every detail was considered at length including the sensory quality of the material; its resistance to heat variations; the unique sound of the jar closing; how it feels in the hand; and the depth of the matte satin finish engraved with the iconic double C, a spokesperson for CHANEL said.

It took more than 40 trials before Sulapac’s R&D Manager, Piia Peltola was able to find the right material recipe.

It has been fascinating to see up-close this level of devotion to the brand feel and its environmental impact. Our first big task was to innovate a bio-based material that contains by-product camellia seed shells whilst making it resistant to heat and moisture. It was just a concept idea when we started. Camellia is an inherently hydrophilic material, meaning it absorbs water strongly. Solving this was a great accomplishment for us, and the first time we have incorporated such ingredients in our packaging material in a bespoke way, explained Piia Peltola.

Sulapac’s CEO and Co-founder Suvi Haimi noted that the collaboration has pushed the boundaries on sustainable packaging development to new heights.

By this example, we encourage more companies to choose sustainable packaging materials. It was fascinating to combine by-products like camellia seed shells and FSC certified woodchips in this unique packaging material. Now, we have proficiency in also utilizing other side streams without compromising the functionality of the final product. It helps us to reduce the environmental footprint even further, concluded Dr Suvi Haimi.

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