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Neste, Borealis, and MAM reveal value chain collaboration

Neste, Borealis, and MAM reveal value chain collaboration
Austria-headed MAM Babyartikel GesmbH (MAM) has been creating innovative and unique baby products such as soothers and baby bottles for more than 45 years and has recently launched its first climate-neutral soother (photo courtesy MAM).

Neste, Borealis, and MAM collaboratively announce an exciting product development made possible by value chain collaboration. The new MAM Original Pure soother is composed of renewably-sourced polypropylene (PP) from the Borealis "Bornewables" portfolio of circular polyolefins, manufactured with "Neste RE" produced entirely from renewable raw materials.

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The packaging of MAM Original Pure soother, which also functions as a sterilizer box, is also made using Bornewables.

After nearly a decade of intensive research and as the next milestone in our sustainability efforts, we are now very proud to launch our MAM Original Pure soother range made of renewably-sourced raw materials. A new product range is made for the healthy growth of babies and contributes to sustainable development that secures the future of our planet, said Peter Röhrig, CEO and Founder of MAM.

This value chain development is an excellent example of how eco-efficient design and the use of circular polyolefins can substantially reduce the carbon footprint of a product while at the same time guaranteeing its safety and superior product quality.

Many industry sectors are seeking safe and cost-efficient alternatives for plastics made using fossil-based feedstock for which grades in the Borealis Bornewables portfolio can often be the ideal replacement solution.

In line with our “EverMinds” initiatives to work with partners along the value chain to accelerate action on circularity, we strive to offer innovative and circular material solutions that help our partners and customers attain their own ambitious climate and sustainability targets – with this, we re-invent essentials for sustainable living, said Peter Voortmans, Global Commercial Director Consumer Products at Borealis.

Using renewable Neste RE feedstock consisting of renewable propane which is derived for this collaboration solely from vegetable oil origin waste and residue streams, the Bornewables are produced according to the mass balance model which enables circular polyolefins to be tracked, traced, and verified throughout the entire value chain.

The collaboration with Neste and MAM is a prime example of how upstream and downstream partners can come together to accelerate plastics circularity, Peter Voortmans said.

Neste supplies Neste RE feedstock to Borealis for dehydrogenation. It is first converted to renewable propylene, then to renewable polypropylene (PP) at Borealis’ ISCC Plus certified production facilities in Belgium.

The MAM Original Pure soothers show how renewable feedstock such as Neste RE has become a viable alternative to conventional fossil feedstock even in sensitive applications. We are happy to contribute to new products with significantly reduced greenhouse gas emissions while helping maintain product safety and performance at the highest level, said Maria Carcolé, Head of Brand Owner Management from the Renewable Polymers and Chemicals business unit at Neste.

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