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Ponsse to go all in at Elmia Wood 2017

With the show's largest demonstration area, Ponsse has revealed that it is going all in at the upcoming Elmia Wood international forestry trade show in Sweden. Some 15 harvesters and forwarders will be on show along with, as of yet, undisclosed news.

The Ponsse Scorpion harvester was big news at Elmia Wood 2013. This year it will be back in an updated form and put to work at the upcoming Elmia Wood 2017 (photo courtesy Ponsse).
The Ponsse Scorpion harvester was big news at Elmia Wood 2013. This year it will be back in an updated form and put to work at the upcoming Elmia Wood 2017 (photo courtesy Ponsse). The Ponsse Scorpion harvester was big news at Elmia Wood 2013. This year it will be back in an updated form and put to work at the upcoming Elmia Wood 2017 (photo courtesy Ponsse).

Finnish forest machine manufacturer Ponsse Oy has revealed that it is going all in for the upcoming Elmia Wood international forestry trade show in Jönköping, Sweden. Having taken the event’s largest demonstration area the company is showcasing around 15 harvesters and forwarders and has invited clients from every market around the world that the company is active on.

At Elmia Wood 2013, Ponsse launched its Scorpion harvester series which according to the company was a tremendous success. Four years on the market, the Scorpion has exceeded initial expectations of entrepreneurs and forest owners during the market launch in 2013.

– Ponsse has grown significantly both on harvesters and forwarders since then, said Lars Wickman, Business Development Manager at Ponsse.

In 2016, the company more than doubled its market share of forwarders in the highly competitive Swedish market reaching over 18 percent compared to just under o9 percent 2015.

– All forwarder models are increasing sales, but Buffalo and Elephant have been the two most popular models for some time. Now available with our Active Frame option, the lion’s share of forwarder sales in Sweden last year has been these two, explained Wickman.

He added that the main explanation behind the growth in popularity for Ponsse’s harvesters and forwarders lies in the equipment having high availability and competitive hourly costs.This is also the reason for the focus on service contracts and other aftermarket services.

If Elmia Wood 2013 is anything to go by then what will attract the big crowds is something else, live in real life demonstration of forest harvesting and forwarding systems along with major launches of machines, products, and services.

– When leaving Elmia Wood, the site should be clean, with the exception of some high stumps and anything else that the environment requires. When it comes to news I can only say that if we bring something new, we will wait to present it at our stand, ended Lars Wickman.

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