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Shell Aviation, Accenture and Amex GBT unveil Avelia

Shell Aviation, Accenture and Amex GBT unveil Avelia
Shell Aviation, Accenture, and American Express Global Business Travel (Amex GBT) are jointly announcing the launch of Avelia, one of the world’s first blockchain-powered digital sustainable aviation fuel (SAF) "book-and-claim" solutions for business travel.

Shell Aviation, Accenture, and American Express Global Business Travel (Amex GBT) are jointly announcing the launch of Avelia, one of the world’s first blockchain-powered digital sustainable aviation fuel (SAF) "book-and-claim" solutions for business travel. It is the largest SAF book-and-claim pilot at launch, offering around 1 million (US) gallons (3.8 million litres) of SAF.

The pilot phase of the programme aims to demonstrate the credibility of the book-and-claim model, using blockchain technology to ensure secured allocation of SAF’s environmental attributes to companies and airlines after the fuel has been delivered into the fuel network.

We believe every business should be a sustainable business and that sustainability will serve as one of the most powerful forces for change, said Rachel Barton, Europe Strategy Lead, Accenture.

With Avelia, airlines and business customers could simultaneously reduce emissions in their respective scopes, while ensuring transparency and accountability by avoiding issues such as double-counting.

Our vision for the Avelia platform is to bring together airlines, corporates, cargo players, and SAF suppliers in a trusted ecosystem that no individual company could build or access on its own. Blockchain technology will be piloted to help ensure trust via data integrity, validate proof of ownership, and enable transparent tracking of the environmental benefits of SAF for customers, Rachel Barton said.

Developed by Shell and Accenture, with the support of the Energy Web Foundation (EWF), Avelia includes Amex GBT’s world-leading travel management services to aggregate global business demand for SAF, which will increase SAF supply and use and help accelerate the aviation industry’s pathway towards net-zero emissions.

Energy Web is extremely proud to support Avelia, one of the world’s first blockchain platforms for SAF. We are confident Avelia will provide credible and verifiable information about SAF by leveraging the power of blockchain and decentralized tech, which will help grow business demand and decarbonize the aviation industry, said Jesse Morris, CEO of Energy Web.

Shell, Accenture, and Amex GBT are the platform’s first customers, and are pleased to welcome new corporations to Avelia to purchase the environmental attributes of SAF to drive industry change.

A truly viable route to decarbonising air travel is now open for business. We’re calling on all companies to join us and share the costs and benefits of SAF across the travel and aviation sectors. Airlines will gain access to the buying capacity of businesses, drawing from Amex GBT’s 19 000 customers around the world, said Paul Abbott, CEO of Amex GBT.

Shell has committed to purchasing the environmental attributes equivalent to 100 000 gallons (378 500 litres) of SAF over the pilot phase of the Avelia programme.

SAF is a key enabler of decarbonisation in the aviation industry, and it’s available today. However, it’s currently scarce and costs more than conventional jet fuel. Avelia will help trigger demand for SAF at scale, providing confidence to suppliers like us to further increase investment in production, and in turn, helping to lower the price point for these fuels, said Jan Toschka, President, Shell Aviation.

Shell will increase this commitment as soon as more SAF is available, to achieve its ambition to abate 45 percent of Shell’s corporate travel emissions through SAF by 2030.

Scalable co-investment models, which allow companies to co-fund the cost of SAF, are crucial to significantly scaling SAF supply and use.

Decarbonising hard-to-abate sectors like aviation will be essential to reaching a net-zero future, and technology has a critical role to play in this transformation. We’re proud to support Shell in this effort with Avelia running on Azure to expand the market for sustainable aviation fuel, said Elisabeth Brinton, Corporate VP, Sustainability, Microsoft.

An industry-accepted carbon accounting mechanism, like book-and-claim, is key for such programmes to credibly grow.

Book-and-Claim has the potential to significantly increase the market access to SAF and, in turn, support aviation decarbonisation efforts – as it allows airlines and their customers to invest in SAF and purchase its environmental claims without needing to be tied to a production site, said Elena Schmidt, Executive Director, Roundtable on Sustainable Biomaterials (RSB).

As long as the value chain is based on a robust system, such as the one developed by the RSB in collaboration with our multi-stakeholder community, the net environmental effect of SAF will be ensured, Elena Schmidt said.

Avelia’s data security and credibility are key to reaching scientific and market consensus for ways to allocate SAF’s environmental attributes and help accelerate the decarbonisation of aviation.

RSB supports innovative and collaborative partnerships that build a more sustainable environment and bio-based circular economy, and so applauds this new programme. We are delighted to welcome long-time RSB member Shell, American Express Global Business Travel and partners in the RSB Book-and-Claim development, ended Elena Schmidt.

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