VAROPreem, a leading European energy major formed through the combination of Switzerland's VARO Energy Marketing AG (VARO), and Swedish oil refiner and renewable fuels major Preem AB, has announced that it is launching its "Preem Redefine HVO100", a Nordic Swan ecolabelled renewable diesel fuel, in Norway.
The renewable diesel fuel meets the Nordic Swan ecolabel’s stringent requirements for responsibly sourced, traceable, and controlled feedstocks, and mandatory annual documentation of greenhouse‑gas (GHG) emissions.
The Nordic Swan Ecolabel is the official ecolabel of the Nordic region and is awarded only to products and services that meet strict environmental standards.
Norway, the Nordic region, and the world are facing an urgent need for transformation at a time when energy supply is under pressure. The Nordic Swan‑labelled renewable diesel from VAROPreem offers an important part of the solution. To secure both sufficient energy and the shift to renewable fuels, we must rely on multiple energy carriers. This is significant news for the transport sector and for other buyers seeking an alternative, commented Bjørn Olav Strandli, Market Manager at the Nordic Swan Ecolabel.
Produced in Gothenburg
The Redefine HVO100 fuel is manufactured at VAROPreem’s manufacturing hub in Gothenburg, Sweden, and will initially be made available through bulk sales directly to commercial customers in the Norwegian market.
It is produced from residual raw materials, such as from the forest and food industries, but not from palm oil, palm‑based residues, or soybean oil.
As a result, the fuel delivers a minimum 90 percent reduction in fossil carbon dioxide (CO2) emissions compared with fossil diesel, as calculated per Article 31 of the EU Renewable Energy Directive (RED II).
According to VAROPreem, this is important because while nearly all newly registered passenger cars in Norway are electric vehicles, there are still more than one million owned diesel passenger cars and around 700,000 diesel‑powered commercial vehicles in operation in the country.
Norway sets an example in electrification, and over time, much of the vehicle fleet will indeed become fully electric. However, the transition will take time, and renewable blend fuels have an important role to play in further reducing Norway’s emissions. By choosing Preem Redefine HVO100, Norwegian drivers, including in the commercial transport sector, can today transition from fossil to renewable alternatives without changing vehicles, said Magnus Heimburg, Deputy CEO and EVP for Markets and Customer Relations at VAROPreem.
