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Avantium launches “Releaf” – biobased PEF brand

Avantium launches “Releaf” – biobased PEF brand
Spools of biobased and recyclable polymer polyethylene furanoate (PEF) fibres (photo courtesy Avantium).

The Netherlands-headed Avantium N.V., a leading company in renewable and circular polymer materials, announces the launch of the "Releaf" brand name for its plant-based and recyclable polymer polyethylene furanoate (PEF).

According to the company, Releaf is set to help transform the plastics industry, providing sustainable and superior solutions for bottles, packaging, and textiles and represents a future where sustainable choices are the norm, not the exception.

Releaf stands for relieving the planet from fossil plastics with plant-based solutions (symbolized by the leaf) and embracing the principles of recycling, renewing, and rethinking.

A dedicated Releaf brand website has been launched and Releaf plant-based plastic PEF will be showcased at this year’s Dutch Design Week (DDW).

An annual event held in Eindhoven, the Netherlands, DDW is the largest design event in Northern Europe, featuring the work and ideas of over 2,600 designers from around the world and attracting more than 300,000 visitors.

This year’s DDW takes place from October 19 to 27, 2024.

Partnership with studio Hoogvliet Jongerius

Avantium has partnered with the renowned design studio Hoogvliet Jongerius to highlight the beauty and versatility of the Releaf plant-based plastic PEF.

A shopping basket with PEF packing applications (photo courtesy Avantium).

For this year’s DDW, Avantium, and Hoogvliet Jongerius have created “From Plants to Plastics”, an installation that highlights the origins and benefits of Releaf and showcases its artistic potential.

The collaboration explores the diverse applications of Releaf plant-based plastic, from films and sheets to yarns, creating distinctive textures and structures.

This versatility opens up a world of possibilities for designers and manufacturers alike, paving the way for more sustainable choices in various markets.

Working with Releaf has been an eye-opening experience. We’ve been able to push the boundaries of what’s possible with sustainable materials, creating pieces that are not just eco-friendly, but truly beautiful, said Nienke Hoogvliet of Hoogvliet Jongerius.

The “From Plants to Plastics’ installation is exhibited in Microlab during DDW.

We are incredibly proud to launch the Releaf brand that embodies our commitment to sustainability. Releaf offers a sustainable alternative for bottles, packaging, and textiles. We are equally thrilled to collaborate with Studio Hoogvliet Jongerius for this year’s Dutch Design Week. Their creative vision and expertise have allowed us to showcase the beauty and versatility of Releaf, demonstrating that sustainable materials can be both functional and aesthetically stunning, commented Jean Lai, Marketing- and Branding Manager at Avantium.

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