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Jula becomes “major partner” in Organofuel Sweden

In Sweden, Jula Holding AB, the parent company of DIY retail chain Jula AB and logistics company Jula Logistics AB has recently announced that it has become a major partner in compatriot biotechnology and process developer Organofuel Sweden AB."We are a family business that wants to take active responsibility by creating new opportunities for a better future for future generations," says Karl-Johan Blank, owner, and CEO of Jula.

“At Jula, we take a holistic approach to sustainability from a long-term perspective. We are a family business that wants to take active responsibility by creating new opportunities for a better future for future generations. One step in this is to invest in innovative companies, such as Organofuel” says Karl-Johan Blank, owner, and CEO of Jula Holding (photo courtesy Jula).

Organofuel Sweden was established in Sundsvall in 2015 as a research spin-out from Mid Sweden University (Mittuniversitetet). The company is a creative innovation company that has developed several award-winning unique and patented biomass transformation solutions to produce advanced biofuels and capsaicin, the active component of chili peppers.

Through Jula’s investment, we can now continue the success of taking our products to market. We also look forward to a good and long-term collaboration with a solid entrepreneur-driven company like Jula Holding. It is incredibly important and important for Organofuel’s future work, said Erik Nelsson the recently appointed CEO of Organofuel Sweden.

Extending sustainability

Organofuel has developed a technology that converts forest biomass into advanced biofuels for road transportation and biojet for aviation. The investment, the value of which has not been disclosed, will also contribute to Jula’s operations, as the company’s propeller aircraft is an important part of the business’s expansion.

One of Jula’s focus areas in its sustainable strategy, based on the United Nation’s Sustainable Development Goals (SDGs), is to reduce emissions from its transport. The company is already working on transport optimization, for example through the efficient dry port in Falköping, permits for longer vehicles and requirements for fossil-free transport by 2030. The investment in Organofuel will thus be an extension of Jula’s sustainability work.

One of the reasons why the Group becomes a partner in Organofuel is that it is in line with our own sustainable strategy to reduce our climate footprint. It is an innovative company with great expertise, working from different perspectives to find new solutions and that is what we want to support, said Magnus Sigurd, Business Development Director at Jula.

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