Forest owners association owned industry major Södra has been named as Sweden’s most attractive employer in the world’s largest employer branding survey, the Randstad Award. Over the past two years, Södra has advanced from 48 in the ranking to take the top spot and thereby become the first forest industry company to receive the award.
It is a great honour to receive this award and it is an accolade to all of our fantastic coworkers at Södra. Committed employees are, and will always be, what drives our company forward. At Södra, it is not only the forest that must grow. We are a company that shows the way and where we grow together as we move into the future. There is still work to be done, but the award is confirmation that we are on the right track, said Kamilla Svensson, HR strategist at Södra.
Conducted by Randstad, a global HR services major, Sweden’s 150 largest employers and more than 5 000 people took part in the national survey. It is conducted among a broad spectrum of students, employees and job seekers aged between 18 and 65 across the country.
The survey is quite clear, Södra is a much appreciated and attractive employer. The journey to achieving this leading position in fierce competition is very impressive, commented Johan Lagercrantz, CEO of Randstad.
Respondents state their opinions on an employer’s reputation, financial prosperity and its contribution to society and the environment, among other aspects. These three areas are deemed the key factors for Södra receiving the award.
Strategic skills supply is a crucial issue today for all companies with a view to maintaining and strengthening competitiveness. Södra has a major focus on this in order to attract, develop and retain employees. We will now continue to work together with our 3 400 coworkers to show what it means to become a next-generation forest company, said Christer Thörn, HR Director at Södra.
BillerudKorsnäs was the only other Swedish forest industry major to make the top twenty ranking, clinching ninth place whereas agro-industry major Lantmännen ranked nineteenth.